Myth or Truth:

Truth or Myth #2:

Your path through the Internet may be tracked by web sites and advertising companies.

Truth: Many web sites make use of cookies and web bugs to track visitor behavior within a website or to measure the effectiveness of an advertising campaign.

• Web bugs:
  • Invisible images that report to a server whenever someone views the page.
    
  • They can also be inserted into an HTML email newsletter to determine whether you opened it.

• DoubleClick uses the combination of cookies with web bugs to better target ads to consumers on the net. In fact, DoubleClick has been sued in the past for collecting and selling demographics data about users' surfing history.