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Case
studies:
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An
advertising company, SpyNet, has the ability to keep
track of all products you buy online. The company sells
this information to other businesses, allowing competitors
to better target their adds to you, the purchaser.
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Example:
You bought a sweater from SweatersOnline. This
information is sold to a rival company, Sweaters4U,
who attempts to persuade you to buy their sweaters
by offering a discounted price. As a result of
this, Sweaters4U benefits because it is not wasting
energy soliciting the wrong people, and you benefit
as a consumer by saving money with a lower price.
Would this constitute a violation of your privacy,
or is SpyNet just exercising its right to commerce?
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Responses
may include discussion of:
- The
type of product bought. What if it was something embarrassing?
- Whether
SpyNet was secretly collecting this information, or
if customers are notified.
- To
whom the information is sold. What if a stalker got
hold of it? Or your employer?
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